We worked on a series of eco bags for Tesco. The bag has the exact same shape and proportions as the Tesco plastic bag but is made from hemp. The printed slogan is the exact same strapline that Tesco uses under their logo but with various letters missing. Our message was if you shop less you do more for the environment. However, thats probably not exactly what Tesco wanted to bring across. First they loved the design, then a bit later they probably understood the real message and the project was cancelled.