The Life Centre is the oldest and most established yoga centre in London. It took us a little while to convince the client but we strongly felt it should not have a logo. The Life Centre has a lot to say for itself, much more than a single logo could ever express. Instead the identity is build around statements that can either be informative, more philosophical or just simple announcements. Those sentences change all the time on the website and every printed item uses a different one. Even the outside sign is a sentences. Since The Life Centre offers many different courses and classes the notice board is an important tool of communication for its members. We developed a new system with colour coded pegs that help to organise information according to the different locations and allows members to take individual course information sheets home with them.

So far not all applications have been produced but we will replace the drawings on our website with images over time.

→ The Life Centre in the web section
www.thelifecentre.com