We designed the identity for Cupcake, a spa and crèche for mothers with young babies. The idea is that mothers can leave their toddlers in the crèche where they are looked after while they enjoy their time in the spa, exercise in the gym or meet for a chat in the café.

The challenge was to develop a logo that relates equally to mothers and children. We designed a flexible logo made up from dots which can be coloured in for the childrens section.

→ Cupcake Brochure in the print section
→ Cupcake in the web section