Askul is a Japanese company which sells all types of office supplies via the their website and a very large catalogue. Our first project for them was to re-design the packaging for Lupicia tea. in the design we tried to combine a simple graphic stripe pattern with illustrations of the individual ingredients. This way the range has a clear overall identity but the individual teas are still identifiable and have their own character. The colours are fairly bright and tailored to the Japanese market.

All images by Askul.